Make them important!

One of the key reasons why Key Skills is a cinderella subject at college is that students, staff and employers don't see them as important. Students don't need to do Key Skills, nor pass them (MA excepted). A level students at school don't even do them.

With Functional Skills we all have the opportunity to make them important. So let's make sure that EVERY student understands them, EVERY employer knows what they are and ALL college staff know why they are important.

If it was me I would treat Functional Skills like a brand new consumer brand and go about marketing it in the same way - viral marketing, product launch, recognition adverts, supermarket sampling, free trials, simple marketing messages.