Confusing the Diploma

For those of us who have been involved with the Diploma from the outset, the comments in the Daily Mail about how the Diploma is positioned in the minds of the students is no surprise.

in brief it says that students start the Diploma and then find out it's different to what was expected.  Many institutions are not promoting it all that well (Newcastle College don't even mention it in their prospectus sent to Y11) and parents don't know whether it's academic or vocational.

A plea to those leading the marketing - get off the fence and say who the diploma is aimed at please.  If it is vocational say so but please don't presented it's something it isn't!